• 1:46 - Casey’s experience transitioning from a small company into large business
• 2:51 - Casey’s Youtube channel
• 4:01 - Witnessing large scale Amazon changes from the inside
• 11:37 - What precautions should new Amazon sellers take in regards to promotions?
• 15:25 - What to expect running a new PPC campaign
• 20:20 - How long does it reasonably take to get a profitable campaign set up?
• 22.40 - Amazon PPC metrics
• 26:26 - The effects of black hat tactics on conversion rates
• 28:08 - Casey’s predictions for near-future changes on Amazon
• 35:26 - Are there ways to elicit positive reviews within Amazon’s terms of use?
• 40:00 - Where to find Casey online