September 12, 2018—Seth Arnold, VP of Marketing for Mohawk's Residential business, and Kemp Harr discuss the Mohawk's new Five Star in-store merchandising program for its aligned dealers. Listen to the interview to hear how the firm plans to use merchandising to link the consumer's online shopping experience with their in-store experience. This Five Star program is part of Mohawk's Floorscapes and Color Center offering.