My guest in this episode is Michael Edwards.  Mike is founder of the Northern Affinity, a partnership of SMEs and businesses in the North of England who collaborate with shared values and beliefs.  Mike is a great example of someone whose personal brand is a huge part of his success.  He ‘gets people’.  Our first meeting was two hour’s long … ten minutes spent talking business, the remainder, discussing podcasts, football and cricket. He is a true collaborator, bringing those with shared values and vision together to achieve great things. Find Mike on https://www.linkedin.com/in/michael-edwards-thena/ (Linked IN) Mike on https://twitter.com/MENorthAffinity?s=20&t=b1XIYzZVFAhOtxuQU7es6A (Twitter ) The Northern Affinity https://www.thenorthernaffinity.co.uk/ (thenorthernaffinity.co.uk  ) To find out more about Deborah's work: https://www.deborahogden.com (deborahogden.com) More details on her monthly membership The Impact Club can be found here You can https://www.deborahogden.com/subscribe/ (subscribe )to her monthly newsletter with recommendations, tools & techniques on how to enhance your personal brand and make more impact. Deborah on https://www.instagram.com/do_impact/ (Instagram) Deborah on https://twitter.com/DO_Impact (Twitter) Deborah on https://www.linkedin.com/in/deborahjogden/ (LinkedIn) Deborah's https://www.facebook.com/deborahogdenpersonalbrand (Facebook page) Join https://www.facebook.com/groups/668324376858736/?ref=pages_group_cta (The Impact Academy), Deborah's free Facebook Group