In this episode, Mike Bills, Owner and CEO of MB Strategies - (www.mbstrategiesllc.com) talks with Sonya Robinson, Coordinator, Bureau Services, Detroit Metro Convention & Visitors Bureau about the importance of listening and spending the time to understand the needs of your stakeholders.

1. Diversity is the opportunity to create a unique combination of elements that no one can compete with.

2. Its important to identify sources of passion when making initial assessments.

3. Ownership is essential to starting the process.

Next episode: November 3rd, 2014, Mike MacLaren, Executive Director, Michigan Press Association

Produced by: Will Carlson, WillPower Consulting (www.williamrcarlson.com)