Sending cold emails or LinkedIn InMails can feel daunting because you are not sure whether or not you will get a reply. In today’s episode, Eric shares some tips on how to write cold emails and InMails that stand a higher chance of getting a response. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:38] What the LinkedIn report about InMails says about response rates.
• [01:03] Why a long cold email is unlikely to get a reply and what to do instead.
• [01:47] The value of personalization when sending a cold email or DM.
• [03:05] Personalization should be genuine, not robotic.
• [04:06] Avoid sending emails on Saturdays, but any other day is generally fine.
• [04:51] Individual InMails are more successful than ones sent in bulk.
• [05:23] If you are going to use a template, make it super simple so people don’t see that it is one.

Resources From The Interview:

• David Ogilvy

• Mixmax

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