Dr. Charlie Webb, founder of Freedom Practice Coaching and Imagine Wellness Center, joins us this week to discuss how his San Antonio, TX-based practice is disrupting the traditional healthcare practice model by partnering with practitioners to train them to succeed with a non-insurance based, proactive wellness model. Dr. Webb has a lot to share on seeing your practice as a business, and how having that philosophy front and center gives you incredible advantages over your mainstream competition. [01:25] A run through of what Dr. Charlie Webb and Freedom Practice Coaching does for clients - [04:24] On losing almost everything Dr. Webb earned during the .com bubble burst, and that being a turning point for toward functional medicine and proactive wellness - [06:23] On Founding Imagine Wellness Center and starting Freedom Practice Coaching - [07:25] Disrupting the healthcare and health insurance industry by giving patients knowledge - [09:48] The trend of practitioners and doctors identifying more as businesses now - [12:49] Practices that do well as hybrids between proactive and traditional health - [15:18] Tips and insights on how to transition from the traditional model to a cash model - [17:48] Common pain points clients have in trying to scale their business - [20:46] Aligning your values and dreams with your business model and putting your ego aside - [25:50] How to know if Freedom Practice Coaching is the right investment for your business - [28:44] The importance of qualifying your customers' prospects - [33:55] Advice to those worried about being a premium-priced solution - [37:50] Creating a business model based on investing in an outcome rather than charging on a fee-per-service basis... Learn more about Freedom Practice Coaching at https://scalewellpodcast.com/fpc - or you can schedule a discovery consult by calling 210-417-4268.
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