Today's a good time to reminisce about past sports events with a former pro triathlete who has seen significant changes in the sport. Now he is the Executive Director and Race Director for Run Ottawa and the Director at Canadian Endurance Sports Alliance, Ian Fraser.

Before we jump into our main discussion, Ian shares his previous experiences with businesses he managed that helped him to come up with fresh ideas to make his career more productive.

We discuss how triathlon has changed over time and what his thoughts are on the present tools and strategies used in promoting races. He stresses one of the best things that happened with their current charity events with the help of modern technology.

He also mentions to me what's the difference between an Executive Director and Race Director which are two of the important roles needed to bring fun and successful running events. To make this kind of event, Ian pointed out the "value proposition" that should be delivered to every event participant.

Play the video to hear more Ian and listen to his answer on how to be a great athlete despite the continuous changes in sports.

If you want to be part of their running events, just visit: www.runottawa.ca/ro#

Or connect with Ian on LinkedIn: www.linkedin.com/in/ian-fraser-a8b07516/