It was a great time to talk with Pro Ironman Triathlete and Behavioral Scientist, Pete Dyson. He tells me a little about how his work in dealing with people's psychology has affected his training.

And he tells me how with no experience in the airline industry - he ended up giving one of the closing speeches at a major airline business conference.

I ask Pete what his insights are about the effects of behavior change towards culture. We often know we should or shouldn't do something, but do the thing that's bad for us anyway. This is where Pete comes in to tell us about how "nudges" can help us fulfill the potential we really want to come to fruition.

Pete tells me a bit about how he spent his years with the Ogilvy company before his current post with the Department of Transport.

Before we go he also tells me his various experiences as an Ironman Triathlete and mentions some race strategies to avoid burnout.