• The art of being yourself to attract visitors
• Case studies of how destinations have used events to create a destination brand
• What can cities learn from other sectors about building a marketable brand?
• Placemaking: how to integrate the design and management of public spaces into major event strategy

Speakers:

• Chloe Targett-Adams, Global Director of Promoters and Business Relations, Formula 1
• Georgina Warren, Head of City Events and Experience, London & Partners
• Susan Sawbridge, Manager, New Zealand Major Events
• Andrew Dixon, Director, Culture, Creativity, Place
• Moderator: James Paterson, Principal, MI Associates