Having uncomfortable conversations with customers is an important skill for contractors to master! Eric is joined by Thomas Williams from All American Renovations, a remodeling and home improvement company. The two discuss the power of having uncomfortable yet necessary conversations with customers.

In this episode, we talk about:

• Difficult conversations are necessary to set proper expectations, avoid miscommunication and provide the best solutions
• How Thomas transformed his business by learning to have difficult conversations with customers in the right way
• The keys to having difficult conversations
• Strategies for navigating tough discussions around money, timelines, and expectations
• Stories of uncomfortable conversations Thomas has had to navigate with customers
• The importance of asking clients for permission before discussing money or timelines
• Using forewarnings to prepare customers for big numbers
• The role that roleplaying and practicing difficult scenarios plays in building confidence
• How personality types influence how we have difficult conversations
• The role of silence in difficult conversations
• “8 vital questions” to structure difficult conversations and avoid forgetting important topics
• The impact of interrupting or talking too much during conversations
• The role of vulnerability and peer support in personal growth and achieving success

Mentioned

Thomas Williams on LinkedIn

All American Renovations on Facebook

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