Effective communication is the key to building a solid brand! Today’s guest on the show is branding expert Bill Harper. Bill discusses the importance of defining your brand and communicating it clearly to your clients to run a successful business.

In this episode, we talk about:

• Bill’s journey of becoming a branding expert
• The importance of branding and communication in running a successful business
• Should contractors focus on building their personal brand or branding their company as a whole
• Examples of successful brands like Yardnique and the Smell Good Plumber
• Common mistakes some contractors make that impact their brand image
• The importance of focusing your brand on a single value that customers care about
• Things that make your brand unique
• Taking inspiration from a successful brand and then twisting the brand concept to stand out in your area
• The importance of a business’s online presence, its website and mobile friendliness
• Eric’s experience of branding himself as “The Pond Digger” and its impact on his career
• How social media helps you strengthen your brand
• The dangers of not defining your brand and letting others do it

Mentioned:

BrandBossHQ

BrandBossH on TikTok

Links to resources:

Book A Call With Triplett: Call with Triplett

The Pond Digger - https://theponddigger.com/

You can also check out The Pond Digger's products at:

http://helixpondfiltration.com/

TWT Contractor Circle

TWT Contractor Power Circle

And follow his adventures in the pond world at:

Instagram

Facebook

TikTok