Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in!

Here's more detail on what we covered today:

• YouTube is making Shorts views go up - Tubefilter
• Seniors are watching twice as much YouTube on TVs as they were a year ago - Tubefilter
• YouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto
• 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
• Peyton Manning Joins $45 Million Fundraising for Good Good Golf - Bloomberg
• Good Good just got $45 million to grow its YouTube golf empire - Tubefilter
• Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter
• 'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard Dem
• No, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - Tubefilter
• Viral morning routine creator Ashton Hall doesn’t care about people copying his content - Dexerto

Creator Upload Socials:

YOUTUBE

INSTAGRAM

TIKTOK