“If you want to do something important with your life, you want to do something meaningful, especially if you want to be an entrepreneur. Insanity is really the only path to follow, where you need to follow your own unique belief system, about how to drive an outcome, regardless of what everyone else is saying.” - Brenden Kumarasamy Welcome to another week of Tactical Leader! In today’s episode, we have Brenden Kumarasamy to discuss the value of effective communication, the principles to adhere to in responding better, the mindset to incorporate in utilizing social platforms, and why there is nothing wrong about going insane in your content creation. Brenden is the founder of MasterTalk, a public speaking coaching practice he started to help executives & entrepreneurs become top 1% communicators in their industries. He also has a popular YouTube channel under the same name.   [00:01 - 07:05] Opening Segment If you have a platform and you want to create content that DELIVERS, go over tohttp://knightly.productions/ ( knightly.productions)! Who is Brenden Kumarasamy? How karaoke helps articulation Utilizing case competitions to attract recruitment How he shifted to becoming an entrepreneur

[07:06 - 14:58] The Calculated Jump to Entrepreneurship Having a comfortable side hustle Allow time to replace your main income with gains from side hustles. The trait of a good leader in entrepreneurship Focus on people’s goals and have them achieve those. Construct your responses with questions instead of just statements. Ask better questions Learn from Brenden’s MasterTalk Potential personality barriers to effective communication

[14:59 - 30:44] Incorporating Insanity in Building Content Strategies Being a professional speaker vs. top 1% speaker The top 1% specifically focuses on what they do. Do not ask for permission: create your own stage. Brenden shares his content strategy Think ahead in the future and optimize daily operations. Ask questions from the audience and create evergreen content. Utilize existing platforms Look at the platforms in the right lens Building credibility and setting the status Get started with your phone and find resources Why you shouldn’t think twice about creating YouTube content

[30:45 - 35:37] Closing Segment   The legacy Brenden wants to create: Democratize communication to move the society forward Connect with Brenden (links below)  Visit his website, Linkedin, and more!  Join us for Tactical Friday!

Key Quote:  “The number one trait that I look for in leadership is empathy. That's definitely the most important one where you're learning other people's perspectives. You're focused on what their goals are, what they want to achieve.” - Brenden Kumarasamy   Connect with Brenden Check out his videos at https://www.youtube.com/c/MasterTalks/featured (https://www.youtube.com/c/MasterTalks/featured). Follow his instagram @masteryourtalk. Connect with him on Linkedin https://www.linkedin.com/in/brendenkumarasamy/ (https://www.linkedin.com/in/brendenkumarasamy/).     Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or clickhttps://podcasts.apple.com/us/podcast/tactical-leadership/id1498567657 ( here) to listen to our previous episodes.   Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/ ( https://knightprotectionllc.com/)   If you want to learn how to build a better business check out my website athttps://beatacticalleader.com/ ( Beatacticalleader.com). You can connect with us...