“It (cause marketing) highlights what impact an organization can make, whether it's small, medium, large, whatever size the business, there's always something you can do to further a cause.” - Zack Knight  Welcome to this solo episode Tactical Leader! In today’s episode, I ponder about the invaluable principles shared by Marilyn Pearlman from my interview, the ways she highlights the significance of having a cause, fostering being purpose-driven in strategizing, and utilizing cause marketing in creating an impactful business.   [00:01 - 01:10] Opening Segment If you have a platform and you want to create content that DELIVERS, go over tohttp://knightly.productions/ ( knightly.productions)! If you haven’t listened to last Monday’s episode, check it out!  I restate Marilyn’s current organization

[1:11 - 06:01] My Takeaways       Creating a cause is impactful in organizations It doesn’t matter which scale - small, medium, and large businesses can make a difference Pushing a cause has a ripple effect from the employee to the customer base Reflecting on how cause marketing applies to my organization https://tothriving.org/ (Surviving to Thriving). More than marketing, position to establish connections between different organizations Intentionality is often overlooked - having motivation allows continuous action

[06:02 - 7:55] Closing Segment Closing words and reminders  Tune in this Friday for part 2 of my discussion with Marilyn where she’ll discuss amazing tactics for you to apply 

Key Quote/s:  “Once you're intentional with what you're doing, your client base, your customer base, your employee base, everybody around you will see that you're making this intentional move to do something to make a difference.” - Zack Knight   Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or clickhttps://podcasts.apple.com/us/podcast/tactical-leadership/id1498567657 ( here) to listen to our previous episodes.   Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/ ( https://knightprotectionllc.com/)   If you want to learn how to build a better business check out my website athttps://beatacticalleader.com/ ( Beatacticalleader.com). You can connect with us onhttps://www.linkedin.com/in/zaknight ( LinkedIn),https://www.instagram.com/beatacticalleader/ ( Instagram), or joinhttps://www.facebook.com/groups/BATLgroup/ ( Our BATL Space) and become part of the community.