“Identify starts with identifying who you are. It helps you triage your branding, your awareness, and your marketing.” – Zack Knight  In today’s solo episode, I reflect on Amanda’s branding and how important it is to be consistent with your messaging. She shares her journey of self-mastery, which was not easy. I find this to be a powerful message because it reminds me that branding takes time and effort to create a successful identity. [00:01 - 03:03] Opening Segment If you have a platform and you want to create content that DELIVERS, go over tohttp://knightly.productions/ ( knightly.productions)! If you haven’t listened to last Monday’s episode, check it out!  Head over tohttps://www.myvoicechallenge.com/discovermyvoice ( myvoicechallenge.com) to register for a free podcasting workshop! 

[03:04 - 04:26] Being Authentic and Vulnerable When Marketing Listen to speakers who are knowledgeable and get inspired Storytelling is a powerful tool Connecting with people on an emotional level Amanda’s emphasis on the importance of being authentic and vulnerable when marketing

[04:27 - 07:27] Closing Segment Closing words and reminders To find out more about Amanda’ tips to figure out who you are and are going to be, come and listen this Friday! Head over tohttps://www.myvoicechallenge.com/discovermyvoice ( myvoicechallenge.com) to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote: “Storytelling becomes powerful because it turns into not just, “Hey, here's what I went through, but here's what I did.” – Zack Knight    Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or clickhttps://podcasts.apple.com/us/podcast/tactical-leadership/id1498567657 ( here) to listen to our previous episodes. Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visitinghttps://knightprotectionllc.com/ (  https://knightprotectionllc.com/) If you want to learn how to build a better business, check out my website athttps://beatacticalleader.com/ ( Beatacticalleader.com). You can connect with us onhttps://www.linkedin.com/in/zaknight ( LinkedIn),https://www.instagram.com/beatacticalleader/ ( Instagram), or joinhttps://www.facebook.com/groups/BATLgroup/ ( Our BATL Space) and become part of the community.