To get a brand’s attention and succeed with that brand, a student athlete's video content is key. Eric Jacks, Chief Strategy Officer for Collab (big deal digital talent network and entertainment studio with a mission to “help  creators win at life”), opens up about what catches the eye of agencies and brands beyond the number of followers, how “produced” a video content needs to be (particularly for those student athletes who without equipment or skills for professional-level content), what types of videos do the best, and how to leverage one's position as a student athlete to create unique or compelling content and make a judgment call if that content is even a good fit.