In this episode we are talking to Jensen Hendriks from Candor Digital Media. We chatted about SEO, leadership, and personal marketing.
Jensen Hendriks
Strategic Ops
Candor Digital media
LinkedIn: https://www.linkedin.com/in/jensenhendriks/
twitter: @jensenhendriks
Instagram: @jensenhendriks
email: j@condordm.com
website: https://www.candordm.com/
Garage Weights and Business Takes:
http://gwbtpodcast.podbean.com/
0:23 - Opening
1:58 - What is SEO?
3:30 - Can traditional IT do SEO?
6:19 - What are the top 5 items leaders should know about SEO?
10:22 - Why would an organization care about SEO?
12:51 - How does Candor help your clients?
15:00 - Do Organizations currently have an SEO strategy?
18:00 - How are you translating the ROI of SEO?
20:17 - You can't possibly understand our business.
22:51 - Should companies have blogs?
26:00 - Is there a rule of thumb to blog posting?
29:10 - Should you blog on a personal level?
31:51 - What things should you consider when you are marketing yourself?
34:20 - When marketing yourself, what should you consider from an SEO perspective?
36:04 - What is servant leadership?
39:27 - Have you used Executive coaching?
41:50 - How do you mentor your lower level l staff?
45:20 - What policies do you have for sending staff to networking events?
48:46 - What can IT leaders do to help with marketing teams with SEO?
55:40 - What books do you recommend?
59:05 - Closing
Books:
Lost and Founder: A Painfully Honest Field Guide to the Startup World : Rand Fishkin
https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012
Extreme Ownership: How U.S. Navy SEALs Lead and Win
By Jocko Willink, Leif Babin
https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863
Podcast mentioned:
Marketing School:
https://marketingschool.io/
Garage Weights and Business Takes:
http://gwbtpodcast.podbean.com/
Hosted By:
Brian Comerford
LinkedIn: https://www.linkedin.com/in/briancomerford/
Nick Lozano
LinkedIn: https://www.linkedin.com/in/nicholas-lozano-97356621/
Twitter: https://twitter.com/NickLLozano
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