Words can mean two different things as according to intent. Occultists use phrases common in society, and words recognized by the masses, yet they have another meaning of the same words. They may use it in a way common to most, and still have an esoteric (hidden) meaning that serves their intent. This is how they persuade the public to accept their ideas. This episode explains the esoteric and exoteric meaning, the dual meaning of terms, and why it is practiced.