How Agencies Thrive: Recent Episodes
StackAdapt
How Agencies Thrive is dedicated to helping forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape.
Learn more at www.stackadapt.com.
Discover strategies for mixing channels effectively, utilizing paid programmatic advertising, and ensuring consistent branding on social media. Host Sneha Suhas is joined by marketing expert Pragya Sharoff, Head of Business at Publicis to discuss.
©StackAdapt Inc. 2024
Unlock programmatic ads, personalization, and trends shaping up in travel marketing for 2024. Discover success metrics, privacy insights and challenges in the evolving landscape of digital travel marketing. Sneha Suhas is joined by Yehia ElKhouly and Munem Nasif from StackAdapt to discuss.
©StackAdapt Inc. 2024
Delve into the evolving world of political advertising to explore trends, challenges, and effective strategies in the digital age. Sneha Suhas is joined by Thom Josephson, Media Director at Blue State, and Charlie McDonald, Account Executive at StackAdapt to discuss.
©StackAdapt Inc. 2024
Step into the future of advertising as we unravel the anticipated marketing trends which are set to redefine 2024's digital landscape. Discover the strategies shaping the next wave of programmatic advertising and gain invaluable insights to stay ahead. Sneha Suhas is joined by Ashley Britton from StackAdapt and David Nicotra from Foundry to discuss.
©StackAdapt Inc. 2024
In this special episode we're uncovering last-minute strategies that will supercharge your holiday campaigns. Sneha Suhas is joined by programmatic experts, John Carvalho and Aarjav Thakore from StackAdapt, to discuss actionable tips and tailored strategies that will make this holiday season your most successful yet.
©StackAdapt Inc. 2023
For your B2B SaaS marketing to thrive, you need to create compelling content that explains complex products through a personalized approach. Sneha Suhas is joined by Preetish P., Marketing Director at Bettermode, to unpack the intricacies of B2B SaaS marketing. Tune in to learn tailored strategies that will help you win at nurturing leads in extensive sales cycles.
©StackAdapt Inc.2023
Learn how you can leverage personalization to enhance customer experiences, and drive conversions for your e-commerce business. Sneha Suhas is joined by Henry Marshall, Founder at Silvertip Digital to discuss the latest trends and game-changing strategies that are revolutionizing the online retail landscape.
©StackAdapt Inc.2023
We're unpacking year-over-year growth in ad spend across global markets including Europe, Asia, and North America. Sneha Suhas chats with industry experts Karan Saggi, Samantha Allison, and Louise Hutley from StackAdapt about the unexpected trends in consumer behavior that are influencing ad spend. Tune in to learn valuable advertising insights.
©StackAdapt Inc.2023
Learn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from StackAdapt is joined by Kelly Sarabyn from Hubspot to explore audience segmentation strategies.
Dive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look into an exciting future where AI might generate ad content, and redefine KPIs. Host Sneha Suhas joined by AI experts Zeynep Akkalyoncu and Arthur Faisman from StackAdapt.
Learn how the digital landscape is transforming the way entertainment is promoted. Join host Sneha Suhas as she chats with entertainment marketing expert Amanda Au. They uncover the power of analytics, best practices in entertainment marketing, creative approaches that draw audiences, and emerging trends in the world of entertainment marketing.
Learn how to build a full funnel marketing strategy, how non-linear customer journeys work, and how to optimize your marketing funnels across platforms and industries. Host Sneha Suhas is joined by marketing experts Chris Barr and Adam Ansoff from Add3 to discuss.
©StackAdapt Inc.2023
Learn how new strategies and technologies are enhancing the world of marketing attribution. Sneha Suhas explores how Jewelry Television shifted their marketing attribution strategy to thrive in the evolving digital landscape. Take away insights on selecting an attribution model that aligns with your business and marketing efforts, with expert input from Ryan Mcclurkin, Chief Analytics Officer at Jewelry Television.
Sneha Suhas is joined by experts in financial services marketing to unpack the latest trends shaping finance, and to share strategies for marketers in the finance industry. Daniel Allocca, Partner and Head of Digital and Integrated Marketing, Alli Van Spankeren, Vice President, Digital and Integrated Marketing, and Sam Jensen from StackAdapt join Sneha to discuss actionable insights in the competitive financial marketing landscape.
Sneha Suhas is joined by industry experts Katey Watkins from Lever Interactive and Carly Foy from StackAdapt to unpack the dynamic world of healthcare marketing. They discuss marketing strategies for healthcare that drive patient acquisition, enhance brand reputation, and foster meaningful patient-provider relationships.
In this episode, host Sneha Suhas is joined by Julian Lo from StackAdapt and Jillian White, Media Director at MRM to unpack the current B2B landscape. They discuss the latest trends in B2B marketing, and the best strategies for winning B2B campaigns.
Sneha Suhas and creative expert Rebecca Damiani from StackAdapt explore how personalized ads can drive programmatic advertising success. They discuss what personalization is, how ad creative can be personalized, and how to optimize for personalization.
©StackAdapt Inc.2023
Join host Sneha Suhas, Glenn Frates, Regional Vice President at Cision, and Ben Brodie from StackAdapt as they explore how PR has evolved in recent years, unpack the current traditional media landscape, and how that can complement a digital marketing strategy.
©StackAdapt Inc.2023
In this season finale, we’re checking the pulse on all things programmatic. Matt Evered chats with experts from StackAdapt, Mark Shannon and Brandon Langevin about the latest digital advertising trends, and explores emerging channels in the programmatic space.
Matt Evered and Chris Allison from Vistar Media discuss how marketers can leverage digital out-of-home (DOOH) ads to drive programmatic performance. Learn why programmatic DOOH will help you engage your target audience in public spaces, driving brand awareness and engagement.
©StackAdapt Inc.2023
Matt Evered and Kevin Linger from Xero unpack how marketers can leverage programmatic audio advertising to connect with listeners, right in their ears. Learn what programmatic audio is, how it works, and how to leverage audio to reach quality audiences in screen-free moments.
©StackAdapt Inc.2023
It’s no news that weather influences humans, this extends to buying behaviour too. In this episode, host Matt Evered chats with Bobbi Whyte from Big Partnership (UK) on everything to do with weather targeting, right from what this feature is to where and when it can be most effectively used, we have it all covered. If you want to learn what weather targeting is all about, this episode is for you.
Ever thought about what it takes to be a successful marketer? Be it in an agency or a brand - this episode is for you. Catch host Matt Evered programmatic expert, Helene Parker on tips and tricks that every successful marketer must know. Right from tips on how to start off to guidance on how to scale, we got everything you need in this episode.
Ever wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts can drive traffic to a brick-and-mortar location and what footfall attribution is all about with experts from North Strategic and StackAdapt.
In this episode, host Matt Evered chats with experts from DigitalOcean to find out all about B2B Marketing, right from defining a full-funnel strategy to best practices - we got it all covered in this episode. Whether you’re just starting out or an expert in this field, this episode sure has a lot of takeaways!
No matter how many ad dollars you put it in, it all comes down to one thing that catches the customer’s eye - the creative. Catch host Matt Evered in conversation with creative expert Farzin Ghayour on why creative is called “king” when it comes to advertising and what it takes to build creatives that actually lead to sales.
No matter how many ad dollars you put it in, it all comes down to one thing that catches the customer’s eye - the creative. Catch host Matt Evered in conversation with creative expert Farzin Ghayour on why creative is called “king” when it comes to advertising and what it takes to build creatives that actually lead to sales.
In this episode, catch host Matt Evered as he chats with StackAdapt experts from across the globe on marketing and advertising trends. Get an insight into the direction the world is heading into with the informed forecasts from the speakers who work in different regions
In this episode, catch host Matt Evered as he chats with StackAdapt experts from across the globe on marketing and advertising trends. Get an insight into the direction the world is heading into with the informed forecasts from the speakers who work in different regions
In this episode titled “Behind the scenes with Political Advertising", we hope to speak with Todd from The Herald Group and leave listeners with the following impression and ideas: -What political advertising is and what rules they play by -Using programmatic for political - pros and cons -Changing trends in the post-pandemic world with respect to political advertising
The disruption of the digital advertising industry In today's episode of the How Agencies Thrive podcast, host Matt Evered chats with Aditi Ramesh, Director of Programmatic at Anzu.io. Anzu.io is an advanced in-game advertising solution that operates across mobile, PC, and console platforms, blending real-world brand ads directly into video games, e-sports tournaments, and live streams, as well as opening up new audiences for brands in creative ways. During the discussion, Aditi draws on her expertise in the in-game industry to offer her insights and thoughts on how it its into the programmatic landscape and the larger digital advertising space. They discuss Aditi's background and experience managing Demand Side Platform (DSP) partnerships for Anzu, as well as some information on what exactly the company does. Matt and Aditi discuss the in-game industry as a whole, identify its most important features, and determine why in-game advertising is on the rise in recent years.
They also explore the benefits of in-game advertising, such as support for all the most popular gaming engines - Unity, Unreal, CryEngine, and even proprietary engines - as well as the ability to blend ads seamlessly into the game environment, accessing the game's textures, physics, and geometry.
Join Matt and Aditi for this fascinating look into the world of in-game advertising as it applies to programmatic.
Enjoy!
What You Will Learn In This Show: A little of Aditi's experience managing Demand Side Platform (DSP) partnerships for Anzu, as well as some information on what exactly the company does. Information on the in-game industry, including its most important features, and why it's become increasingly popular with game makers over the past few years. In-game advertising's primary benefits, such as cross-engine support and the ability to blend ads seamlessly into the game environment. And so much more...
Resources: https://www.anzu.io/ (Anzu.io's website)
In the first episode of this season, host Matt Evered from StackAdapt speaks with Praveen, head of growth at Clutch on how digital marketing, particularly programmatic, has helped the business be a disrupter in the industry by leading the E-commerce automotive space.
In the final one of the How Agencies Thrive Bonus Episode series, Matt catches up with StackAdapt’s creative expert, Allie Hobbs who gives well-sought-after advice on ad fatigue, how to avoid it and what creatives techniques could be adopted to slay your ads.
On today's bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a fascinating discussion about trends in programmatic advertising with Pierce McManus. StackAdapt Sales Enablement Specialist, Pierce, is on hand to share their expertise on this topic by answering a few brief questions.
You will find out alittle bit about Pierce and his expertise in the industry.
Pierce will share the top three trends that advertisers need to be paying attention to in 2022 and beyond.
He will also talk about what's changing the face of programmatic advertising today.
You will discover some tips and resources you should check out to be able to stay on top of this trends.
You will also find out what will the state of programmatic advertising look like in five years from now,
So, if you want to find out some interesting facts and invaluable about t trends in programmatic advertising tune in for this new bonus episode!
Enjoy!
What You Will Learn In This Show: The top three trends that advertisers need to be paying attention to in 2022 and beyond Tips and resources you should check out to be able to stay on top of this trends What will the state of programmatic advertising look like in five years from now? And so much more...
On today's bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a fascinating discussion about marketing data with Alex Billington from Funnel and Mark Shannon from StackAdapt. They are going to share their expertise on the topic by answering some short, rapid-fire questions.
You will find out who Alex and Mark are and what are their roles in the companies they work for, as well as how they define marketing data.
They will talk about the largest benefits of leveraging marketing data and how can this benefit agencies.
They will share the best practices for deciphering and using marketing data to impact your campaigns.
You will also find out what's the emerging trend in the marketing data space that people should be looking out for in the coming year.
So, if you want to find out how to decipher and leverage powerful information on your campaigns to help you drive success, tune in for this new bonus episode!
Enjoy!
What You Will Learn In This Show: How do Alex and Mark define marketing data? What are the largest benefits of leveraging marketing data and how can this benefit agencies? The best practices for deciphering and using marketing data to impact your campaigns What's an emerging trend in the marketing data space that people should be looking out for in the coming year? And so much more...
How Agencies Thrive is back with bonus episodes before Season 3 takes off in full swing! Join Matt Evered as he chats with Shiv Gupta from U of Digital, to unpack the shift in advertising beyond the walled gardens, and how agencies can best leverage programmatic in their upcoming digital campaigns.
Learn how political advertising is evolving, and how programmatic technology is helping agencies run political campaigns that thrive. We’re joined by Ryan Horn from Bullhorn Communications and Katrina Moore from StackAdapt to discuss.
Learn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. We’re joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss.
Learn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher education institutions. We’re joined by Alison Baumann from TCS Education System, and Ben Masters from StackAdapt to discuss.
In this episode, we’re joined by Maz Tannir and Anup Patel from the Canadian agency, WS, to discuss innovative ways that programmatic advertising technology can be used for niche verticals and showcase best practices for campaign performance.
We’re joined by Yang Han, Vitaly Pecherskiy, and Ned Dimitrov from StackAdapt to explore the future of contextual advertising. They discuss current contextual advertising technology, industry trends to look out for in 2022, and the bright future of contextual advertising in the programmatic landscape.
In this episode, we're joined by Denis Melnik of JC+CO Growth Accelerants Inc. to discuss innovative ways in which marketers can drive the first click on their creatives. We dive into uncovering engagement tactics, creative strategy, and catering to the right audience segments to provide insight into how to accelerate that first audience interaction.
Cannabis is a highly regulated industry, but in 2020, sales grew by 67%. We’re joined by Peter Reitano from Abacus Agency and Amika Evans from StackAdapt to learn how using compliant tactics and leveraging emerging technology can help advertisers thrive, even when working in sensitive verticals like cannabis marketing.
We’re joined by Alexander Romero-Wilson of Eko Health to discuss how the pandemic has driven innovation in healthcare marketing, from unique strategies to healthcare compliance. Listen in to learn how healthcare marketers can thrive despite impacts of COVID-19 on the industry, and the future of healthcare advertising.
The last two years have been defined by career changes, relocation, and urgency when it comes to making financial decisions. We’re joined by Cash Meyerhoffer and Jennie Anderson from thomasarts, and Zach Van Kerrebroeck from StackAdapt, to learn how financial services marketing has shifted strategically to build consumer trust, and foster growth during uncertain times.
Last year’s uncertain holiday season saw limited in-store shopping options and online shopping taking the spotlight., The way consumers purchase products has changed significantly in the last 18-months, and needs to be taken into consideration for your 2021 holiday planning. In this episode, we’re joined by three campaign experts from StackAdapt to discuss past learnings and future strategies for holiday shopping as we head into this year’s busiest retail season.
Without conferences and business travel, B2B marketers have shifted their focus to other strategies, like demand generation and account-based marketing. We’re joined by Rob Bridgens from Reflect Digital, and Brandon Langevin from StackAdapt, to discuss how B2B has embraced digital marketing tactics, and how marketers can thrive in this new landscape.
Since 2020, nearly every aspect of the travel and tourism industry has had to adapt. With strict travel regulations, stay-at-home orders and plans put on hold, marketers have had to embrace changes to navigate the waters ahead. We’re joined by Jim Reagan from MediaOne and Jason Laronde from StackAdapt to reflect on consumer trends, impacts to the industry, winning strategies, and the future of travel and tourism marketing.
In this roundtable discussion, we’re exploring how agencies can thrive in the new digital marketing normal. Chris Kane of Jounce Media, Nadine Tull from Mirren, and StackAdapt’s Vitaly Pecherskiy discuss how the digital marketing landscape has evolved, the silver linings that the pandemic has brought the advertising industry, and what digital marketers can expect moving forward.
How Agencies Thrive is back! In this season preview, host Matt Evered fills you in on the guests and topics that you can expect to hear in upcoming episodes. Tune in to learn how this season of the show will help your agency thrive.
In this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to discuss the transformative impact of COVID-19 on the advertising industry as a whole. Meredith reveals how different buyer demographics have reacted differently to COVID-19. While a baby boomer with significant passive income might be less concerned with the ongoing situation, your sales might have witnessed a significant dip if you are targeting a younger clientele. Listen in while Vitaly and Meredith discuss how the pandemic has accelerated the shift toward e-Commerce and digital advertising. But, is this shift towards digital a permanent one? Will Covid change buyer behavior for good? Or, can we expect store footfalls to go back to pre-Covid levels once a vaccine is discovered and the fear of infection subsides? Whether you have already pivoted your targeting to this entirely new demographic already or you are seeking actionable insights on how to target them without eroding your brand trust and identity, this is a timely episode for all marketers. Key Takeaways from this Show Will the virus outbreak change buyer behavior for good How are brands adjusting to the accelerated shift towards eCommerce Why measuring return on ad spend is more important now than ever before And much, much more...
In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture and building agency 2.0. While most sectors have managed to run their operations relatively smoothly, others have been completely devastated in the 6 months since the world went into lockdown mode owing to COVID-19. Alex emphasizes the importance of understanding the intricacies of a business can enable an agency to develop innovative ideas that can ensure growth even in this challenging environment. Listen in while Vitaly and Alex discuss how to utilize data while giving due importance to creatives. The agencies of today have to resist the temptation to make pure data-driven decisions that completely eliminate human intervention. How can creativity be the differentiating factor that can help agencies stand out in a competitive marketplace? And how can agencies help their clients not only survive but also thrive in spite of the pandemic? Whether you are an organization contemplating hiring a marketing agency, or an agency struggling to adapt to the new normal, tuning into this episode will provide some solid insights! Key Takeaways from this Show Why agencies need to offer end-to-end solutions that resolve issues across the board Why agencies need to understand the bigger picture to learn how businesses operate How to balance data and creativity And much, much more...
In this episode, StackAdapt’s Carly Foy is joined by Ashley Shuey, Media Director at Allen & Gerritsen to discuss the fluidity of agencies in 2020. When most of the world went into a complete shut-down in mid-March, many organizations pressed the panic button and pulled the plug on advertising - albeit temporarily. Ashley highlights why purely buying media from a mathematical standpoint is flawed - because at the end of the day you are marketing to people not pixels. Listen in while Ashley and Carly discuss how the scenario changed completely when organizations resumed advertising. Consumer perceptions and behaviours due to the pandemic, and in the wake of the BLM movement were definitely not the same. So why is it important to focus on the consumer’s state of mind? And how are Allen & Gerritsen driving diversity and inclusion? If you are looking to learn from an agile agency and how they pivoted quickly, this is your episode! Key Takeaways from this Show How being agile can help you deal with highly fluid markets How diversity and inclusion can help build your talent pool
In this episode, Pam McBride of StackAdapt learns some valuable lessons about how to pivot on a dime from the Vermont Law School’s John Miller. The Vermont Law School was able to leverage the expertise of its marketing team to mitigate the negative fallout of COVID-19. John shares how having an in-house team allowed the school to adopt a nimble approach and quickly pivot its marketing strategy after the virus broke out. John built an in-house next-generation marcomm team nearly 5 years ago that was instrumental in adopting a nimble approach and quickly pivoted their marketing strategy across all departments of the institution. Listen in while John and Pam discuss why strategy and innovation are a must to survive in a challenging marketplace and how VLS’s response to the current climate was to further expand their already extensive online curriculum. Is online learning the new normal for all institutions? What obstacles are the non-blended classroom schools facing? If you are looking for some best practices for making the switch from brick and mortar to online, this is the episode to key in on! Key Takeaways from this Show Hiring an agency vs. Building an in-house marketing team – which is the better option for you? What will education in 2021 and beyond look like? Is online education the new normal? And much, much more…
The overarching theme of this episode with StackAdapt’s Jason Laronde and Mikey Sadowski from Intrepid Travel, is COVID-19 and its far-reaching impact on the travel industry. With the World Health Organization estimating that the pandemic will result in a 78% contraction for the travel industry, Mikey shares some insights into how to both protect and revive travel in these challenging business conditions. From negligible to moderate to severe – the virus has had a varying impact on mobility and hence, travel in different regions of the world. Listen in while Jason and Mikey discuss how Intrepid has altered its messaging to effectively connect with their audience. Specifically, listeners will learn how a story-telling approach can help you get your brand message across. Are there any particular demographics that are proving more responsive to marketing? How can you ensure safe and responsible travel? If you are looking to learn more about how the travel industry is coming up with creative and resilient measures to protect their business, here is where to tune in! Key Takeaways from this Show Impact of the pandemic on the travel industry Creative and resilient resorts for the travel industry to fight the pandemic How can travel companies alter their brand messaging after COVID And much, much more…
In today’s show, Michael Shang, Director of Partnerships and Product Solutions, Stackadapt interviews Rachel Gantz, GM, Activation, Comscore Inc. We start this show with Rachel sharing her background information. Rachel started as a strategic consultant. However, she soon realized that industry stakeholders were finding it difficult to access granular data. And soon she pivoted towards market research and advertising. Next, listeners will learn about the different benefits of using Comscore solutions. Comscore provides advertisement planning and buying solutions that enable media buyers to make correct business decisions. Additionally, using Comscore solutions, media buyers can also measure ad performance and purchases down to an extremely granular level. In this segment of the show, you will also learn about the latest Comscore solution which allows media buyers to track data and user behavior without the use of cookies. Next, we talk about the impact of COVID on CTV consumption and advertising strategy as a whole. Sure. Restrictions on activity have resulted in a major shift from linear TV to CTV. But, as economic activity picks up again, will we see the CTV industry give up these gains? Or will COVID change user behavior and patterns for good? We discuss the pros and cons of both linear TV and CTV advertising in this segment of the show. While contextual advertising might result in better conversions on CTV, linear TV still accounts for 75% of total consumption. So, as a media buyer, what is your best strategy going forward? Rachel also talks about the impact of COVID on CPG, auto, and retail. You will learn how these different industries are adopting varying advertising strategies after the pandemic. Other topics discussed in today’s show include the use of first-party data and third-party data, measuring KPI’s and ROI, the importance of cross-platform measurement, and much, much more.. We hope you enjoy this show. What You Will Learn In This Show Impact of COVID-19 on Linear TV and Connected TV advertising Importance of cross-platform measurement in advertising Different products for measuring ad performance to a really granular level
And much, much more... Resources https://www.stackadapt.com/ (Stackadapt)
In this episode, Rob Assimakopoulos of CIBC and Share Ryan from StackAdapt discuss digital transformation in the financial services and banking industry, and how it has been greatly accelerated in the past few months due to the coronavirus outbreak. As we practice social distancing and attempt to carry out business in a contactless manner, going digital has become a necessity. So, what are some of the biggest challenges that banks and financial institutions face as they attempt to increase digitalization? Listen in while Rob and Share dig into companies, messaging and how several of them tend not to have a pulse on their market and have little idea about what their target audience truly wants. It’s about testing messaging and using hard data to gauge the success of your marketing campaigns. So, how can you pivot and come up with messaging that aligns with the new thought process brought about by COVID 19? The topic and this episode are highly relevant for any brand in any industry - today and long into the future. Key Takeaways from this Show How to alter your messaging in the wake of the pandemic How to accurately gauge the effectiveness of your marketing campaigns How to cultivate unwavering brand loyalty and a strong customer base And so much more…
Resources https://www.stackadapt.com/ (Stackadapt) https://www.cibc.com/ (CIBC)
In this episode, Brandon Langevin and Amika Evans of Stackadapt, talk with Lanny Cardow of NATIONAL Public Relations about the important distinctions between brand communications and crisis communications and how agencies do, and should, approach these as different niches. In the wake of the coronavirus pandemic, are companies altering their messaging and changing the way they function? While it is true that some businesses have come to a complete standstill, there are some businesses that are operating and need to communicate and advertise. Listen in while Brandon, Amika and Lanny talk about the difference between brand communication and brand advocacy, and touch upon the role of the consultant in these trying times. How can agencies step into their client’s shoes, cultivate empathy and subsequently pivot a brand’s messaging? The topic and this episode are highly relevant in today’s climate and beyond! Key Takeaways from this Show How have brands shifted their messaging in the wake of the coronavirus pandemic How StackAdapt is going all out to help their clients right now How programmatic advertising can help facilitate effective crisis communication And so much more….
Resources https://www.stackadapt.com/ (StackAdapt) National Public Relations
In this episode, Christian St. Louis from StackAdapt and John Shaughnessy of LiveRamp examine the impact of COVID-19 on the advertising world. While some businesses have completely stopped advertising, others have doubled down on their advertising spend. While digital ad spends is down by a third, social media usage has shot up by 70% right now. This anomaly has created a unique situation where businesses can reach a much larger audience for every marketing dollar spent. Listen in while John and Christian cite historical data as well as current statistics to reveal why advertising right now can pay off rich dividends when we tide over this current crisis. The entire show is peppered with really interesting nuggets of information and insights. For instance, while OTT usage has gone through the roof, did you know that alcohol consumption has fallen by 25%? Likewise, comfort brands are showing rising sales as people crave normalcy in these trying times. And the show’s wrap up? It’s all about preparing for the eventual removal of third-party cookies. I bet you weren’t expecting that! We know you won’t want to miss this one! Key Takeaways from this Show How can businesses alter their messaging in the wake of the coronavirus pandemic Advertising strategies for automotive and the home industry as people stave off big-ticket purchases Will the coronavirus pandemic change user behaviour forever? And so much more….
Resources https://www.stackadapt.com/ (StackAdapt) https://liveramp.com/ (LiveRamp)
In this episode, Alex MacArthur from StackAdapt is joined by Nick Rennard and Andrew Seidman from Digital Reach Agency to discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how to avoid some common mistakes organizations make. The impact of the ongoing outbreak has drastically impacted brick and mortar businesses, however contrary to popular perception, SaaS and technology companies are feeling the impact as well. Listen in as Nick and Andrew discuss the pros and cons of work-from-home and also speculate how this shift in work styles will impact B2B campaigns in the foreseeable future. With competition at an all-time low, ad costs have plummeted and engagement has seen a sharp rise. Can we expect this trend to continue? And, for how long? B2B marketers need to adopt a holistic marketing strategy, with a top-down account-based model. It’s a new approach that could turn your campaigns on their head. This is a must for B2B marketers! Key Takeaways from this Show How has the ongoing virus outbreak has impacted SAAS and technology companies Insights into implementing a successful holistic marketing strategy Account-Based Marketing vs. Lead-Based Marketing Lead generation forms as an alternative to landing pages And so much more….
Resources: https://www.stackadapt.com/ (Stackadapt) https://www.digitalreachagency.com/ (Digital Reach Agency)
In today’s show, we discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how you can avoid some common mistakes that organizations often make. Joining Us: https://www.linkedin.com/in/nick-rennard (Nick Rennard), Director of Paid and Search Engine Marketing, Digital Reach Agency Andrew Seidman, Co-founder, Digital Reach Agency Alex McArthur, Account Director, Stackadapt We start this show by discussing the impact of the ongoing virus outbreak on SAAS and technology companies. Of course, the ongoing situation has drastically impacted brick and mortar businesses. But what about SAAS and technology companies? In today’s show, we discuss how, contrary to popular perception, these companies are feeling the impact as well. We also talk a bit about the challenge of adjusting to a work-from-home lifestyle. With most of the world under a lockdown, work-from-home has become the new normal. But, maintaining a productive 40-hour workweek while working from home requires dynamism and a flexible mindset. We discuss the pros and cons of work-from-home and also speculate how this shift in work styles will impact B2B campaigns in the foreseeable future. With competition at an all-time low, ad costs have plummeted and engagement has seen a sharp rise. Can we expect this trend to continue? And, for how long? We also talk a bit about the need to adopt a holistic marketing strategy. Often, companies deploy a lead-based marketing model instead of a top-down account-based marketing model. Listeners will learn how this short-sighted approach drastically reduces the overall effectiveness of a funnel. Other topics discussed in today’s show include lead generation forms as an alternative to landing pages, the current shift from event marketing, latest attribution techniques, setting up enterprise CRM software, and much, much more... We hope you enjoy this show. What You Will Learn In This Show How has the ongoing virus outbreak impacted SAAS and technology companies How to implement a successful holistic marketing strategy Account-Based Marketing vs. Lead-Based Marketing Lead generation forms as an alternative to landing pages And so much more!
Resources: https://www.stackadapt.com/ (Stackadapt) https://www.digitalreachagency.com/ (Digital Reach Agency)
In this episode, Jeremy Smith from Telaria joins Meredith Henstchel to dig into all things TV, starting with all of the industry acronyms that tend to be befuddling—OTT, CTV and linear TV. The advantages of advertising on CTV are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required. Listen in as the differences of advertising on CTV compared to linear TV and traditional TV are revealed. Certainly, the audiences on CTV are far more engaged and receptive to the messaging. But, can advertisers get an accurate viewer approach to results in a targeted advertising approach? Is it possible to mimic digital advertising strategies for CTV advertising as well? We take a closer look at the similarities and dissimilarities between advertising on CTV and linear TV. This is an episode not to be missed! Key Takeaways from this Show CTV versus Linear TV—Why advertising on CTV can yield much better dividends Like digital campaigns, can you adopt a targeted approach for CTV advertising? What does a Programming Guaranteed Deal constitute? Can you leverage the CTV platform for political campaigning?
TV subscription trends in the wake of the coronavirus pandemic And much, much more…..
In this episode, Eli Bardikoff is joined by Jeff King and Nicholas Guistino of Arena to discuss in-depth how agencies manage the challenges of political advertising. Unlike a traditional corporate advertising campaign, agencies do not have the luxury of time while devising a strategy for a political ad campaign. Moreover, because of the need to deliver results in a short period, agencies handling political campaigns need to choose reliable platforms with proven service. Listen in as the conversation touches on how the ongoing COVID-19 crisis has set the stage for an intense and keenly contested election later this year. What impact will this situation have on the campaigning strategy in the upcoming elections? Apart from political campaigns, how has the coronavirus impacted the advertising industry as a whole? This is quite a show wrap up! Key Takeaways from this Show Challenges and opportunities in political advertising Feasibility of OTT as a marketing platform How Google’s move to eventually ban third-party cookies will ban digital marketing How to deal with attribution in political advertising And so much more...
Learn More: https://www.stackadapt.com/
In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt is joined by members of the StackAdapt team in a roundtable discussion exploring the challenges facing agencies, budgets, brands, messaging and channels in the wake of the virus outbreak. As the virus has brought the whole world to a grinding halt, companies and brands are slowly but surely waking up to the fact that they have no choice but to wholeheartedly embrace digital advertising. The current situation might alter buying behaviour forever, which leaves little option for companies but to embrace a “new normal”. Listen in as we speculate how the virus outbreak will impact industries like travel, education, and fitness long term. And with people sheltering-in-place, we’ve seen a huge rise in OTT consumption. Have media buyers recognized this opportunity and adjusted their spending accordingly? We wrap up this show by sharing how agencies can thrive in this changing ecosystem. Key Takeaways from this Show: Will COVID-19 alter buying behaviour forever? How to transition from event marketing to digital marketing Will the travel and tourism industry see a huge surge in 2021? How the cancellation of live sporting events is impacting cable subscriptions Why you should avoid pulling back on your advertising right now How to structure your brand messaging in the wake of the virus outbreak And so much more…
Learn More: https://www.stackadapt.com/
In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt explains the journey of making How Agencies Thrive finally happen from the concept, to the why and what, and who you can expect to hear in future episodes. Learn more: https://www.stackadapt.com/