🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival

David Brickley sits down with Cassie Kennedy, Director of Player Marketing at the NFLPA, for a wide-ranging conversation on athlete partnerships, storytelling, and how brands can stop missing the mark.

🔥 Topics include:

• The real reason some athlete-brand deals fall flat
• Why followers are a distraction—and what actually drives engagement
• How fandom powers everything from Chipotle orders to Madden covers
• The future of creator x athlete content
• dWhy brands need to think beyond social and into experiences

If you're a marketer, brand lead, or agency working with athletes, this is a must-watch playbook on what actually works.

#NFLPA #AthleteMarketing #VoicesOfSportBeach #BusinessOfSocial #SportsMarketing #CannesLions #SportBeach

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Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

➡Check us out: https://www.stndigital.com/

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