In Season 2 Episode 7 of Centerstand, we explore a variety of ways to connect riders to your products and brand as host Robert Pandya sits down with two veterans of the retail motorcycle industry – Shahin Alvandi, General Manager at MotoCorsa, the number 1 Ducati dealership in North America, and Heath Cofran, Technical Media & Communications, Alpinestars – who each reveal a variety of approaches and techniques they have learned and leveraged throughout their careers. Show Notes  00:00:00 00:00:01 Host Robert Pandya introduces the Season 2 episode 7 topic of connecting riders to brands and reaching customers of all levels and introduces guests Shahin Alvandi, General Manager at MotoCorsa, and Heath Cofran, Technical Media & Communications, Alpinestars.  00:00:00 00:01:15 Heath speaks to his role at Alpinestars and how he ensures the brand is represented successfully. 00:00:00 00:06:00 Shahin shares his background in the Powersports industry and his work at MotoCorsa. 00:00:00 00:10:00 Shahin explains why the motorcycle industry is so dynamic and why it needs to be constantly evolving. 00:00:00 00:14:00 Heath reveals what Alpinestars is doing to retain new riders and the company’s approach to customer engagement. 00:00:00 00:18:00 Heath explains the importance of educating riders on products and how he does so.  00:00:00 00:23:00 Heath explains why now is the primary time to provide rider education and ways to support.  00:00:00 00:25:25 Shahin speaks to track days, demo days, and other bonding experiences dealers can provide customers to interact with the industry.  00:00:00 00:29:00 Shahin speaks to inclusivity within a premium brand and the attitude adjustment he believes needs to happen on the dealer side. 00:00:00 00:35:20 Heath speaks to how he works with dealership and how he personally educates customers. 00:00:00 00:38:10 Shahin speaks to types of people he saw come through his dealership in the last year.  00:00:00 00:46:10 Shahin and Heath speak to how they each leverage events to engage with more people and become more involved in the local riding community. 00:00:00 00:52:00 Shahin and Heath each share what their company’s bumper stick would say.  00:00:00 00:54:15 Robert closes the conversation and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com.