In this episode we have an incredible conversation with Rob Ristagno, CEO of Sterling Woods and expert in segmentation and product/market fit. We talk about the issues most companies have with segmentation, steps to improve segmentation, and how to identify product/market fit.

Links from the show:
LinkedIn: https://www.linkedin.com/in/robristagno
Segmentation tool: https://sterlingwoods.com/

Podcast: CEO Campfire Chat

Bose Sleepbuds (shout-outs): https://amzn.to/31onqsp

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