What is user research?
- A tool to understand needs
- A way to find out what you don't know
What are types of research?
- Interviews
- Focus groups
- Field studies
- Usability tests
- Surveys
- Questionnaires
- many more...
Why do research?
- To inform the design, the direction and gather insight
- "Be ready to be surprised"
Tips
- Have a plan
- Do it often
- Doesn't have to be perfect
- Adopt the mindset of a scientist
- Have fun and get the reps
- Volunteer to be on the other side to understand what it's like
Referenced in the show:
User Research Basics
Stop doing user research. Start having conversations.