If you have heard of MEDDIC before, you will know that it is one of the most widely used qualification methodologies.

Jack Napoli, Dick Dunkel and John McMahon come to mind when we think of the people behind MEDDIC / MEDDPICC.

And it’s John McMahon who is my guest on today’s episode.

You’re going to get a MEDDIC masterclass this morning.

What MEDDIC is

Why it was created

What each letter stands for

What you need to be able to master it

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