Ryan Pintado-Vertner, Founder of Smoketown LLC, joins the Real Food Brands Marketing Podcast to discuss how solving problems for your customers fuels innovation.

In This Episode:

• Why building an innovation pipeline is so crucial for food brands
• How food businesses can build their own innovation pipelines
• How to create empathy for your customers
• How to balance short-term wins with longer term disruptive innovation
• Why you should focus on solving problems for your customers

Resources:

• HBR: What Your Innovation Process Should Look Like
• Smoketown Website
• Ryan Pintado-Vertner Linkedin
• Foodscape Group (the producer of Meta Trends report referenced by Katie)
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands