Learn how to write a creative brief that helps align your creative team with your strategy in order to achieve your business goals.

 **In This Episode:**

• Why a creative brief is a crucial extension of your brand strategy when it’s time to implement your marketing plan
• 10 sections to include in your creative brief
• Company background
• Project purpose
• Advertising objective
• Ideal audience and insights
• Brand personality and voice
• Message priorities
• Deliverables and format
• Executional mandatories
• Schedule
• Budget

Resources:

• How to Start Building and Documenting Your Brand Strategy (they will need to request access to get into the group, so I’m thinking maybe delete this and keep what I added below?)
• Real Food Brands Marketing Roundtable Facebook Group (click here to join the group and get access to the creative brief sample).
• Real Food Brands