This episode features Tash and Viv's interview with Luke Kemeys and Ben Masters - the boys behind the group "Boys Get Paid".

Both the boys have their own respective businesses and have a proven track record of building audiences for these.

Luke explains how he generates leads from Instagram for his accounting business and Ben explains what makes content successful on Instagram (he's a professional videographer)

Ben and Luke offer insights into male "Instagram behaviour" and cover topics such as:

• growing an audience for a service-based business

• growing an audience if you don't have a typically "sexy Instagram" product

• how they've created a strong online community for Boys Get Paid and converted it to a real-life community

For more on Ben and Luke listen to their podcast BNL or check out their Instagram accounts:

@boysgetpaid

@nextadvisory.nz

@jonesroadnz

For more on Tash and Viv check out:

@acethegrampodcast

@tastefullytash
@vivconway_