Viv starts by talking about her snack choices This episode goes over: * The key changes Instagram has had over the past year. * What we think Instagram will do in the future * The actions you can take to make sure you’re relevant on Instagram in 2019/2020
These include: * The changes in user behaviour (likes, engagement) * Figuring out your intention * Influencer marketing - what you should focus on for a successful campaign * The removal of likes and what that means for creators/brands * The resources you can rely on now for your Instagram marketing * Instagram Stories - why they should be your key focus * AIMS Games - a case study from Ace the Gram. Why profile views show more than followers * The modern-day user behaviour of using Instagram as a tool to find products and services (while leaving no trace). Lurker behaviour * 70% of people look up a brand or service on Instagram before purchase * Story views - instant feedback for brands * Never before have we had such little difference between our brands and our customers
Key Messages from this episode:
Why the removal of likes is an opportunity and a positive change
The increase in lurking behaviour - the drop in engagement does not reflect how powerful Instagram as a marketing platform is (don't be discouraged)
Make storying the key focus of your Instagram strategy