Facebook is a powerful platform to use to put your business in front of many potential customers as long as you understand how to use their system. In today's episode, we discuss recent Facebook algorithm updates and how you can use Facebook well.
https://youtu.be/Nfrc9qCnVlYResources for this Episode
A bunch of articles you can read:
https://blog.hootsuite.com/facebook-algorithm-change-2018/ https://blog.bufferapp.com/facebook-algorithm https://wallaroomedia.com/facebook-newsfeed-algorithm-change-history/ https://www.facebook.com/zuck/posts/10104413015393571 https://www.forbes.com/sites/keenanbeasley/2018/01/15/how-facebooks-latest-changes-impact-influencers-businesses-the-future-of-social-media-marketing/ https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/02/what-facebooks-algorithm-shift-means-for-your-small-business/#62fbb8c21408 https://www.reshiftmedia.com/facebooks-2018-algorithm-business/ https://www.brafton.com/blog/distribution/what-your-business-needs-to-know-about-facebooks-2018-algorithm-change/
Darryl: Hi I'm Darryl king a web agency owner who's been working in strategy design and development for more than 20 years and my partner Ed Pelgen an SEO specialists who has been running his online marketing agency for just as long we get together weekly to talk about all things online especially for small business small and medium business owners and executives who still refer to their bloody website each week we aim to tackle a range of online issues and put them in plain language so anyone can understand how to make their websites work better for their business this is episode 24 April 2018 and we are going to talk about Facebook Algorithm changes and using Facebook well welcome Ed
Edmund: Hey Darryl, how are you?
Darryl: good mate very good Facebook
Edmund: today
Darryl: very topical like March mid-March it was big data breach things came up they were on overreacting because they forget that they've already sold their soul to the devil about two and half years ago when they started liking and sharing and doing all this stuff but it became very very big news because of the politics and everything behind it in the influence and really raised it and it comes on top of the algorithm changes that hit early in 2018 and from the impact for businesses and really those algorithm changes are all around pages and visibility or again visibility of the posts that you put through your page accounts and you know there's a lot of talk about it and we started this topic we said we'll let that sit for a little while and we'll bring it up and it's April already
Edmund: Hmmm
Darryl: we've finally get into it but I wanted to give some advice on how to use Facebook well in a light of those changes because a lot of small and medium businesses rely on social to some degree to do their digital marketing because they don't necessarily have extensive paid campaigns their organic hasn't been great all sorts of reasons a lot of them haven't been doing particularly much with their websites at all and so they've relied on it and I'd like to start this episode Ed with a little bit of a warning my view is that has always been and we I think one of the very first episodes we did is that you have assets you can control and then there are channels that you use as and their share farming if we like to use that term but channels that you use to help distribute your message and reach people but you are not in control and Facebook falls into that now we don't control Google either and search engines and I have the same concerns with that so the message here is you can only control the stuff that you can control fully and if you rely on entities tools or tricks that are outside your control you are at risk of your business marketing being heard and I'm sure there are examples if we could remem...