Our third episode of It’s The Small Things looks at a brand that’s taken darts out of dingy pubs and turned the sport into an immersive experience that’s accessible to everyone.

Developing a unique concept allowed Flight Club to build a business that turns over £30m in the UK, alongside its revenue from new US locations, employs over 550 staff and has set a standard for customer experience.

The episode has advice on:

• Running hundreds of pre-launch feedback sessions that helped build an army of advocates
• The functions and management team needed to scale
• The benefit of slow recruitment and onboarding as well as developing expertise in house