In today's cut ever evolving environment of financial uncertainties, businesses often have to decide whether to spend money on marketing to bring more customers in or to funnel some part of their revenue back into their business to improve some processes.

• Which action is a targeted one with direct impact on productivity gain?
• Why marketing results in volume gains but not efficiency gain rather reduces efficiency?
• Is marketing always the wrong choice when it comes to comparison with process improvement?

You do not want to miss this episode if you are a business owner. Take a listen, share and let's help you Deliver that signature experience !!!