A 2017 Latin Grammy winner who co-produced Natlalia Lafourcade’s album “Musas” which is nominated for Best Latin Pop album in this year’s 60th Grammy Awards. Argentina born Ezequiel "Cheche" Alara has roots in the Latin World as a producer and musical director with Natalie Lafourcade, Chayanne, and Alejandra Sanz, alongside massive pop achievements with Barbra Streisand, Colbie Calliat and David Foster. Hear Cheche’s thoughts on how he parlayed his musical chops and a winning “can do” creed to become one of modern music’s most valuable resources.