Benchmarks: what are they and why? You’ve probably heard of benchmarks. You’ve probably even used them. But what exactly are benchmarks, how are they useful, and how can you go about building a system to make benchmarks in your own industry? You’ll hear about all that and more, including:

• How to use benchmarks to make informed decisions about improving your business
• Why the humble stoplight served as a key insight for making complex math understandable
• How to assess your personal levels of spice intake

Mentioned this episode Some more reading or viewing that we mention in this episode:

• 2020 in review using benchmarks: https://www.klaviyo.com/blog/ecommerce-benchmarks-2020-email-marketing
• The benchmarks feature announcement video, featuring the one and only Data Science Santa: https://youtu.be/Ge5zvOQVLDc?t=298
• The Klaviyo benchmarks feature page: https://www.klaviyo.com/features/benchmarks
• The Klaviyo benchmarks announcement post: https://www.klaviyo.com/blog/benchmarks-ecommerce-performance

About Klaviyo Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing. Interested? We’re always looking for great people to join our team.

Contact me The best place to reach the podcast is by messaging me on Twitter: https://twitter.com/lawson_m_t.