LinkedIn is not my platform, but it is where a lot of my clients are quietly winning work. So I brought in Abbey Naylor from Bold Mood, who helps women founders and creators get seen, known and paid on LinkedIn. We get into what's actually working in 2026, why your profile is holding you back, and how to go from lurker to visible without cringing.

In this episode:

• Why dwell time changed the game, and how carousels and video are winning right now
• Why copying your Instagram strategy onto LinkedIn falls flat
• The reach, connect and convert content funnel, and the 50% rule for new accounts
• Why your profile reads like a CV, and the headline fix that differentiates you
• Personal brand does not mean personal life, and the filter Abbey uses on every post
• How to spot the lurkers who are actually your buyers
• LinkedIn newsletters, and the client of mine with 35,000 subscribers

Resources mentioned:

• Abbey Naylor on LinkedIn

Work with Suz:
Ready to build a personal brand that actually converts? The Brand Accelerator is my group coaching program for experienced business owners ready to scale beyond one to one. https://www.suzchadwick.com/brand-accelerator