Phil Echols is an Administrator of Professional Learning supporting K-12 needs in the area of Professional Learning Communities (PLCs) and coaching in Wake County Public Schools in North Carolina.

• Psychology major and teacher in his home town.
• Counseling
• The power of Twitter.
• People often find a way to monetize things

• Monetization of the network. You can’t monetize the network - via @adamcurry

• BMETalk - Black male educators

• Black males are like unicorns in so many spaces.
• Every time I meet someone face to face at a conference I create a twitter list with them on it.
• How do you mentor those unicorns?
• 100+ staff members. 1200 students.
• Why do you stay here?
• You could be in a school where there are more minority students. Why do you stay here?
• Good things come from my DNA.
• Patience and reflection comes from my parents.
• Enter spaces with the mindset of who do I need to be in this space?
• How to decide who you need to be in a meeting.
• The relationships of the people at the table require a different approach.
• Paying attention to what people might need.
• Presume positive intent.
• Relationships are foundational.
• Sometimes I can be too heavy on the relationship and we don’t get everything done that we need to!
• Facilitated leadership equilateral relationships, processes, and tasks.
• Leader member exchange theory - focuses on three components: leader follower, and exchanges between those two.
• Leaders often have in groups and out groups.
• Out groups don’t always get everything they need.
• Help people feel like they are in the “in group!“
• How to be a transformative principal? Be more mindful of your individual interactions with all of your staff members.