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Transformative Principal on Stitcher

Refer A Principal

• Why are we going to let other people tell our story?
• What they believe in.
• Every choice they make is thoughtful.
• How Tony shares his story daily.
• Storify - An example of how Tony uses Storify.
• Cantiague Hashtag
• Video updates
• Touchcast app
• How he shifted brand management from him to the staff and the kids
• How to make sure the brand experience matches the brand promise. For example, here is an exchange between Tony and someone who knows what his school’s brand promise is:

@TonySinanis @mrkempnz I know you do!! :) All groups are equally respected and treated at #Cantiague.

— Lisa (@lisaodavis) April 17, 2014 * Transparency has changed the relationship between the school and community. * PTA meetings have taken a new direction since they are so open. * Build it from the inside. * Faculty Enhancement opportunities instead of faculty meetings * How to be a transformative principal like Tony. 1. It’s not about you! 2. Stay current on research. 3. Don’t take yourself too seriously, but take the work you do seriously. * What he has in his office to keep him focused on how to be the best principal he can be. * Jericho Schools

You have to make sure the brand experience matches brand promise As the principal, you need to be learning the most.