Purpose has proven to be a solution for a major business challenge: The Great Resignation.

The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.

Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit. ​

Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:

• What employees expect from employers
• Why there is a disconnect between employees and leadership when it comes to purpose fulfillment
• How marketing and strategy-building functions are the least “bought in” to purpose
• Shifts that have occurred since the start of the pandemic

Resources + Links:

• Purpose Under Pressure
• The B2B Purpose Paradox
• Carol Cone ON PURPOSE
• The Harris Poll
• Allison + Partners
• 00:00 - Welcome to Purpose 360
• 00:13 - Purpose Under Pressure
• 02:37 - Meet Wendy Solomon and Whitney Dailey
• 04:58 - Wendy's Background
• 07:36 - Whitney's Background
• 09:27 - Top Findings
• 15:57 - How to Embed Purpose
• 20:09 - Tools
• 22:18 - Purpose in Sales, Marketing & Strategy
• 26:12 - Who's Doing It Well
• 30:26 - Identifying Personal Purpose
• 32:03 - Transparency
• 36:59 - CEOs Refining Purpose
• 39:12 - Getting the Message Out
• 42:52 - Next Couple Years
• 45:50 - Advice
• 48:29 - Wrap Up