Mark Clouse entered Campbell Soup Company in 2019 as its 14th CEO in the company’s 153-year history. Recognizing the upheaval that the food industry has been undergoing for the last decade and the need for a fresh strategic direction in a rapidly evolving business landscape, Mark sought to define a new, resonant purpose that would guide the company's decisions and inspire employees, customers, and stakeholders alike.

But as a long-lived company, it was vital for the purpose to evoke Campbell’s legacy while shaping a new chapter of the iconic company’s story.

We invited Mark Clouse to share the journey behind Campbell’s purpose: “Connecting people through the food they love.” Accompanied by a set of new and compelling values, the purpose has become the driving force behind the company’s recent transformation – from their steadfast commitment to their hometown in Camden to its new employee value proposition. Through this lens, Campbell has embarked on a transformative journey that builds off the company’s impact over the last 150+ years.

Listen for C-level insights on:

• Being a steward for a legacy company
• Absolutes and direction for re-shaping a purpose
• How purpose enables a company to simultaneously create sustainable shareholder value and better society and the environment
• AI and its role in business today

Resources + Links:

• Mark Clouse’s LinkedIn
• Campbell Soup Company’s Purpose and Values

• Full Futures

• (00:00) - Welcome to Purpose 360

• (00:13) - Campbell's
• (01:46) - Meet Mark Clouse
• (05:00) - Being a Steward
• (06:56) - Campbell's Purpose
• (10:01) - 'Through Food', Not 'To Food'
• (11:22) - Purpose vs. Mission vs. Vision
• (13:22) - Absolutes for Purpose
• (15:07) - The Five Cs
• (18:00) - Camden and Full Futures
• (23:24) - Volunteerism
• (24:12) - New Employee Value Proposition
• (26:30) - E, S, and G Pillars
• (29:14) - Accountability
• (30:49) - Integrating AI
• (32:53) - Mark's Last Word
• (34:36) - Wrap Up