Previously aired on the Meet Maureen Facebook live series for Nonprofit Accidental Techies, in this episode of Soar, Maureen Wallbeoff interviewed Soar host, Taylor Shanklin.

We thought it was such a fun conversation on branding, that we asked Maureen if we could share it here on the Soar podcast.

Maureen and Taylor sat down to talk about:

• How to define brand
• What's the difference between brand and mission
• How to get specific in your branding

Check out Meet Maureen at The Accidental Techie with Maureen Wallbeoff on Facebook. Maureen hosts important tech topics every Friday at noon EST.