Your brand is only as strong as your weakest employee on their worst day. This is according to https://www.linkedin.com/in/yourbrandmarketing/ (Ben Baker), the mind behind https://yourbrandmarketing.com/ (Your Brand Marketing). Because of this, he insists on creating a great experience for employees, which is crucial to the success of a company. Ben is a storyteller who helps brands tell engaging stories that compel their customers to take action. In this episode, he joins Andy Storch to talk about creating an experience and a brand that attracts and retains the best employees. He also discusses the impact of aligning the vision from top management to the employees, customers, and even vendors.