The media landscape has changed enormously over the last couple of decades, largely due to the arrival of digital giants include Google and Facebook. But News Corp continues to be a hugely powerful player in the Australian media, reaching more than half the national population every month.

Sean Aylmer speaks to News Corp Australia Executive Chairman Michael Miller in a wide-ranging interview, covering:

  • How News Corp embraced Threads, TikTok, Instagram, Snapchat and more to reach younger audiences
  • The delicate balance of power between social media and publishers
  • The public's growing willingness to pay for content
  • Why clients will pay for data
  • Doubling down on purpose and the investment in journalism
  • Political perceptions of media organisations

Find out more: https://fearandgreed.com.au

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