Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and marketing tools. In part 1 of our conversation, we are going to talk about taking back control by moving your analytics in-house. Show Notes

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  • Alex Nunnelly: Website // LinkedIn
  • The MarTech Podcast: Email // LinkedIn // Twitter
  • Benjamin Shapiro: Website // LinkedIn // Twitter

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