Stop the free trials. To have Lawton do this with you and get higher conversions without webinars or sales phone calls go to www.ChilesCall.com
Here's what i would do if i had to sell month to month services.
So this guy that we talked to this morning was selling continuity. So that's when people pay you a monthly fee over and over again. Right? And this is the #1 hardest thing to sell.
Why? Here's what happens. It's like asking a girl to marry you on the first date. It's much better to have an expensive first date and THEN get to know the girl. EX: So what happens is people try to sell continuity and what happens is, people don't want to give you money each month. So what do you do?
You should never try to sell a get married offer on the first date.
I would have a different offer I would put them in either an information product. Then I would offer them a $2,000+ product to join my continuity program. I would NEVER offer a free trial.