Cam talks through some SEO challenges as well as steps to incorporating a business and initial pricing plans. Kaelynd is deep into facilitating large sessions at work, as well as making some progress on research for a side project. Links Moz one hour guide to SEO (https://moz.com/learn/seo/one-hour-guide-to-seo) Book: The Mom Test (http://momtestbook.com) Work Pals Website (https://www.workpals.com) WorkPals Twitter (https://twitter.com/WorkPals) WorkPals Instagram (https://www.instagram.com/workpalspodcast) Kaelynd Gouveia Twitter (https://twitter.com/kaelyndG) Cam Sloan Twitter (https://twitter.com/SloanCam)