Laura Scruggs attributes her company's "astronomical growth" to a strong alignment between sales and marketing. As the Director of Marketing at Mindgrub, a full-service digital marketing agency that focuses on tech companies, Laura tailors both Mindgrub’s and its affiliate companies’ marketing strategies to the changing needs of the B2B world. 

In a time when marketing budgets are slashed each quarter and most businesses are just trying to stay afloat, it’s not easy to stay relevant. 

"That window of relevance got so much smaller once the crisis hit because there are so many industries who are in absolute crisis right now,” Laura says. “If you're trying to approach them with a sales-forward message, they're not going to be receptive to that,"

On this episode of Tech Qualified, Laura details Mindgrub's successful marketing strategies, which include segmented advertising and creating content for every part of the sales funnel. She also shares about the importance of building authentic partnerships with clients instead of seeing them solely as a source of revenue.