Collaboration seems to be a motto to live by for Kieran Farr, and as VP of Marketing for Bitmovin, Kieran has made it his particular mission to get his team working alongside the sales team to create positive change and forward momentum. 

In this episode of Tech Qualified, Justin Brown interviews Kieran about how that alliance was formed, being a thought leader for different target audiences and how content plays into Bitmovin’s demand generation strategies.

Over the past two years, Kieran’s marketing team has worked alongside the sales team to implement a system of unified metrics through pipeline generation. This helps both teams work toward a unified goal and improve the quality of leads.

Kieran also builds relationships with other marketing executives, so he can ask questions and share information. For him, this has been an effective way to confirm strategies, make comparisons and explore improvements. 

“It does take time. It takes effort, but it's worth it, because you learn a lot and you make great relationships as well,” he says.