Tortillas are a growth food item. According to the Tortilla Industry Association, which ExtenData is a proud member of, tortillas are more popular today in the U.S. than all other ethnic breads, such as bagels, English muffins and pita bread. In addition, data from IRI, Chicago reveals that consumers spent $2.33 billion on hard/soft tortillas/taco kits and $105.19 million on refrigerated tortillas during the 52 weeks ending April 17, 2016. However, some segments of tortillas are seeing a decline and margins are shrinking. 

So how does a tortilla manufacturer and distributor capitalize on the industry's growth and/or increase margins to improve the bottom line? ExtenData believes that the opportunity lies within technology and efficiency improvements within delivery operations. Specifically, understanding the issues around your current order and invoicing process during delivery.