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In this episode, we're exploring the fascinating area of classical music marketing and PR with Dr Marius Carboni. He was formerly the Press and Promotions Manager at EMI Classics and the Press Manager at Decca Classics, and now runs his own independent PR and marketing consultancy Carboni Classical Media. He has worked with a number of leading artists and organisations, including Bernard Haitink, the BBC Symphony Orchestra, the Royal Philharmonic Orchestra, BBC Radio 3 and the BBC Proms. He was awarded a PhD in 2010 from the University of Hertfordshire, examining the changes in business models and marketing techniques in the classical music industry over twenty years from 1989. He currently leads a course in Music Business at the University of Hertfordshire, and teaches at City University London. Originally published on 22 December 2018. Conversation recorded on 18 December 2018 at 11 Bedford Square (the Central London base for Royal Holloway, University of London).
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