To reach beyond the phone book generation, home service companies must leverage digital marketing. That means understanding brand, messaging, and omnichannel.

Today’s guest literally wrote the book on digital marketing for plumbing and HVAC contractors, and he walks us through how digital can bring in more calls (and potentially grow your business from garage-level to golfing vacations).

In this episode, I interview Ryan Redding , Owner at DP Marketing Services and Host of Blue Collar CEO , about the impact of digital.

Join us as we discuss:

• Success stories so amazing they sound fake

• What a home service owner really needs to know about marketing

• Putting the customer at the center of your marketing decisions

• Target customers and lead generation

• Using messaging to tell stories about brand

Check out these resources we mentioned during the podcast:

• The Book On Digital Marketing: For Plumbing & HVAC Contractors by Ryan Redding

• Culture Eats Strategy for Lunch by Curt Coffman

• Who Not How by Dan Sul livan and Benjamin Hardy

If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify , or here .

Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.