Join us as we learn how to build a value proposition for your marketing and sales efforts with Chandra Srivastava, PhD, Assistant Professor of Marketing at St. Edward’s University in Austin, TX.

The deeper you dig into marketing the more complex it can become. In this session with Dr. Srivastava, we will explore the importance of defining your value proposition before you begin reaching your customers. You’ll leave with a practical set of steps to take next as you build or refine your value proposition.